Benefits of Digital Marketing To Your Business In Nigeria
benefits of digital marketing in Nigeria

The benefits of digital marketing for businesses today both great and small is limitless, you will be missing out on a lot of advantages if you have not taken your business online. And if you can’t handle it by yourself, you can always employ professionals like us to help manage your online presence with a tiny retainer fee.

Digital Marketing is more cost-effective than traditional marketing (TV, Radio, billboards) and that’s a fact known to all of us. Small businesses have very little resources, this is why Digital Marketing provides them with results better and much more cost-effective.

Digital marketing benefits both large, medium and small businesses by giving access to the mass market at an affordable price. Unlike TV, radio or print advertising which costs a lot, digital marketing allows truly personalized marketing and can cost you even less.

You still want to know the potential of Digital Marketing, here are some:

 1. You Connect With More Customers Online

Digital marketing basically is an internet-based form of buying and selling of goods and services. It is not the usual traditional form. Gone are the days when people scan through volumes of phone directories or browse through pages upon pages of broadsheets to look for information about a product or service. Now, a huge percentage of consumers use the Internet to make their search for information which is a whole lot easier and faster. Therefore using digital marketing is a means of getting in front of those potential customers.

You can connect with potential customers online through various digital marketing channels like social media platforms (Facebook, Twitter, Google+, LinkedIn, etc), your Search engine optimized website, email marketing, videos and more.

Connecting with people online in Nigeria
Connecting with people has been made so much easier.

 

2. Digital Marketing Saves Time and Money (cost-effective)

You don’t need to waste money and time when it comes to marketing anymore. Even if you have sufficient resource it may be wasted. This is particularly the case in larger companies where you see them purchasing different tools or using different agencies for performing similar marketing tasks. When a fraction of that marketing budget can be used to hire media agencies like ours to create targeted ads on social media which will reach far more people than billboards, magazine covers, radio jingles etc.

 

3. Digital Marketing Enables Gives Room For Customer Service

24hrs customer service for digital marketing in nigeria
Digital marketing provides better customer services

Digital marketing allows you to offer better customer service to your clients because it is a faster and more convenient way to reach you as a business owner. For instance, on Saturdays and Sundays may not be business days for your organization but if you have an active social media presence, customers and potential clients can easily send you a DM on social media if they want to quickly reach you for something important. This has helped most of Our Clients answer pressing questions from their customers.

Most of the people who surf the internet in search of information mostly do that with their smartphones and that paves way for a digital marketing strategy to come into play. Digital marketing can help you tap this huge market, now that mobile marketing generates huge traffic, as well as also influencing the buying behaviour of these consumers.

 

4. Digital Marketing Delivers Higher ROI

There is no denying the fact that no matter what the business is, each one of them is founded with one common goal – to derive a Return On Investment.

As per statistics, only 20% businesses survive until its next year, which makes about 80% of them dissolving in their first year itself. Needless to say, earning an adequate Return on Investment (ROI) is extremely challenging in the consumer-driven market.

Through good channels, targeted audiences, generate leads and increase in conversion rates, the return on investment is positively affected.

For the fact that digital marketing has proven to generate better Cost-Per-Lead compared to traditional marketing or even telemarketing, higher revenue will be generated and that’s really good for business.

 

5. Digital Marketing Gives You a Platform to Compete

the difference between social media marketing and radio ads
the difference between social media marketing and radio/tv ads

Building a digital marketing strategy helps you build brand awareness for your business, drive traffic (including foot traffic) and increase your sales. Many brands and businesses are ramping up on their digital marketing campaigns, using various digital channels available, including display, SEO, PPC, mobile and social media.

And digital marketing does not only keeps you at equality with your competitors, it also ensures that you can compete head to head with big brands and large corporations in your niche.

 

6. Digital Marketing Gets You Started Quickly When You Want to

Another important component of digital marketing is social media marketing and on social media platforms, everything works in express form. Social media tools are easy to use to get your content published even though there are technicalities. to help you publish effectively — such as scheduling and tracking some major metrics to know what works and what doesn’t.

Whenever you are ready to get your content published on any social media platform, all you need to do is upload those content via the media platform of your choice and boom! you have it published.

There are some things though you must understand, which are the frequency of publish, the number of characters or length of content to publish, how each platform best works and a knowledge of the usefulness of each will go a long way to help maximize the potential of the chosen the most appropriate channel. But that’s where OUR SERVICES come in.

Posting once on social media every day will get you some engagement, shares, and traffic but… won’t scheduling more get you X2 of that result?

Twitter requires at least six posts per day with max character of 280 while a post of two to four will work on your Facebook page. Social media helps you publish context easier and faster and that’s one of the many benefits of digital marketing.

 

In conclusion

So, if you really want to get an exceptional result from digital marketing then before you promote your business or start making money online, there are some important digital marketing strategies and tools you need to know about that will save you a lot of money and time.

But even though you’re too busy running your business or organization, outsourcing digital marketing to industry professionals at a small monthly retainer is not such a bad idea.

 

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Emmanuel is a Content Producer with a drive to develop people through his writing
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